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7 Reasons to Choose Furniture Photorealistic Renderings
When choosing furniture from an online catalog, you probably think that you are looking at photographs of actual products. Today this is often not the case, and you are actually looking at digital twin furniture, in other words, photorealistic 3D rendering.
Furniture manufacturers frequently choose the services of furniture visualization studios. At first glance, it may seem that such interest is driven by purely marketing motivations. However, the 3D rendering of furniture also helps to start the production process of the final product. But how, you might ask?
In this article, we will describe in detail what furniture rendering is, what types of furniture rendering exist, and what advantages this service has for your business.
What is Photorealistic Furniture Rendering?
The purpose of 3D visualization is to create a digital simulation of an object. In the case of furniture rendering, the objects can include leather sofas, rattan armchairs, wooden chairs, glass tables with metal legs, or pretty much anything, as furniture rendering technologies are capable of photorealistically reproducing any shape or material. Today, 3D rendering is so elegant at hiding its artificial and digital nature that on first glance at the image, you get the impression that you are looking at a real furniture object.
The process of creating 3D furniture follows these steps: first, a digital 3D model is created based on the initial parameters, drawings, and design; then comes the rendering stage, and artists build the scene, set the lighting, apply the textures to the model, and place the camera position. Furniture can be presented on a white background (simulating a cyclorama in photography), or it can be integrated into the interior of a room or an exterior, in the case of lawn furniture.
In addition to static images, furniture in 3D visualizations can be presented through animation, 360° panorama, and even VR.
7 Reasons to Choose Furniture
Photorealistic Renderings
1. Visuals that look like a real photo
As has been said already, the main task of 3D furniture visualization is to make the images as similar as possible to a photograph. This led to an increase in demand for the service in 2020 when the Covid-19 pandemic swept the world, and manufacturers were unable to organize photo sessions. In 2023, many companies now understand that 3D rendering is in no way inferior to photography and that, on the contrary, it has many more benefits. And we'll talk about them in more detail below.
2. Showcase your product before it goes into production
This is very convenient for furniture companies that are just entering the market. In such cases, the manufacturer may not have enough product to demonstrate to a potential buyer. However, you can create a virtual store with an unlimited number of items by uploading 3D renders of your furniture to the marketplace. This also works very well for companies launching a new furniture collection.
3. Minimum budgets and the simplicity of the process
Today, 3D rendering services are cheaper than managing a photo shoot. Imagine how many organizational and logistical processes you will be able to skip by seeking a furniture visualization studio. You will not need to rent a studio or hangar, reproduce interiors, deliver furniture to the set, order the services of a photographer, dismantle the set, and do post-processing. It is much easier to transfer all the initial 3D data online to an artist, who without ever having to leave his or her computer will be able to do everything the same, but cheaper, faster, and in greater volume. Let’s look more closely at the speed and volume benefits in the next two sections.
4. There can be an infinite number of items
One object contains a large number of different configurations. Take for example a wooden bed on a white background. A 3D artist can change the color or texture of the wood with a couple of clicks while maintaining multiple camera views. This is very helpful in custom furniture in online stores and allows the user to select an appealing sample of material to match the furniture they choose.
In addition, the bed can be placed in different interior locations. Illustrate how the bed will look next to furniture from your company's other collections. Visualize the product in absolutely any conditions: interior, exterior, day, night, rain, clear weather, etc. Each stage will cost approximately the same, and it is much cheaper than reconstructing an interior design and much faster than seeking a real location.
You don't have to climb and drag your bed to the top of a mountain to create a spectacular, epic, and impressive image. It's a lot easier to recreate it in the digital space.
Be sure to read our article on 3D rendering of a bedroom for additional information.
5. The project will have significantly shorter deadlines
The process of realistic furniture rendering is not only cheaper and easier but also faster. Again, the organization of the photography process has several successive stages of preparation. In order to start making a 3D image of furniture, just open four programs: Blender, 3Ds Max, Corona Renderer, and Photoshop. A CGI artist doesn't need to climb onto a stepladder and spend hours setting up lights to get a top view. Additionally, the more initial data the furniture company transfers to the visualization studio - drawings, drafts, mood boards, references, texture samples, or even ready-made 3D models - the less time the edits will take.
6. Give the camera freedom
In addition to static images, you can present your product using animation, 360° panoramas, or virtual tours. In the first case, an atmospheric video is created. Smooth camera movement will allow the customer to see the texture of the product in all details. The dynamic pace of editing will give the object artistic value. The total result will be a bright and memorable animation, which in the Reels format will have an audience reach of thousands on Instagram and other social networks.
360° panorama and virtual tours are also very good tools for interactivity between the client and the furniture. A person can choose the desired angle and plan for him/herself, evaluating the product not from set camera positions, but through individual customization.
If you ordered visualization of furniture in various room sets and eye-catching 3D lifestyles, then you can easily order animation with a virtual tour for a reasonable additional price. The scene is already ready, the only thing the visualizer needs is to work with are the camera choreography parameters or the 360° projection settings.
7. Be up to date
The final reason is less tangible, but in some cases, it affects the reputation of a furniture company positively. Using CG technology, you make it clear to everyone that you do not ignore modern trends in product presentation. A good marker is the refusal of large companies, such as IKEA, from using old methods of creating furniture images in favor of 3D visualization. Reluctance to work with digital technologies will soon look outdated, and make your company seem out of touch. But our form of visual production creates a positive impression on your investors and clients.
Staying Competitive with Furniture Photorealistic Renderings
The competitive advantage of photorealistic renderings for the furniture industry is the result of these 7 reasons. Using our furniture photorealistic rendering service, you can obtain unlimited variability in the presentation of furniture in a short time and at minimal cost. Color, material, location design — any concept your imagination can come up with can be reproduced using our computer visualization. Read our article on 3D rendering cost.
Photorealistic 3D furniture is successfully used in web and printed catalogs, for placement on websites, social networks, and online marketplaces. According to statistics from the ArchiCgi website, with CGI, it is possible to launch a 20% more effective promo campaign.
If you are just taking your first steps in the furniture business, then for promotion, you do not need to show the client real and tangible samples. Start selling a product without having it physically. It will also be easier for you to present your ideas and designs to potential investors because hyper-realistic images are much more visual and eye-catching than traditional drawings. Check out the list of the best 3D architectural rendering companies and artists.
How Can Omegarender Help with
Photorealistic 3D Furniture Rendering?
Some highlights about our work in this field:
•Omegarender has been providing furniture rendering services since 2016. No matter what kind of classification — a product or architectural visualization as part of the interior, it is significant to say that we produce dozens of images of furniture every day.
•Along with an excellent team, short deadlines, and reasonable prices, we offer you well-structured production and online communication. We have special managers who have deep experience in area furniture visualization.
•We have a pool of valued clients in this sphere. Omegarender has cooperated with very large well-known luxury manufacturers and furniture retailers such as CMP Design, Archine Durasein, Comfort Pedic, Kova, Zuri Furniture, Milk Street Baby, Clea, Get Laid Beds, Poppin, and many others industry leaders. Some of them design fascinating furniture concepts, and others manufacture materials for many different types of furniture.
•An excellent level of expertise allows us to stay on top and always ready for absolutely any task. No case can get us stuck, as we have a vast experience dealing with all kinds of tasks related to 3D furniture visualization, and we have always been successful.
Each studio and 3D furniture rendering company has its standardized process, and Omegarender is certainly no exception. We are always ready to be attentive to a comfortable workflow and suitable pipeline for our clients to accommodate all of their needs so that they remain satisfied not only with the final results but also with the work process.
Our standard workflow, which can be customized at the request of the client, is the following:
1. collecting all initial materials and necessary data;modeling;
2. producing clay renders;
3. rendering previews in color;
4. finalization.
At each stage, our clients have the opportunity to provide comments for revision which are limited to 20%. Omegarender is also known for being always ready to adapt to clients and work in a custom pipeline. We can easily skip any of the stages (except for the final one).
Conclusion
The furniture business today has so many more ways to advertise and sell its products than it had before. This applies not only to the emergence of online catalogs or online marketplaces but also to methods of creating images of furniture. Modern digital 3D rendering technologies simplify this process, make it faster, save your money, and also open new horizons for furniture companies. Now everyone can start a successful trade before the product is even finished. Space and time are no barriers to creating images with any configuration of material, color, design, environment, and/or location.
Furniture visualization is the best way to fill your catalog with a new collection today. In case you are interested in our service and want to get a consultation or have a request for evaluation, you can contact us via email at info@omegarender.studio. You can also leave a request in the special form on our site. We also provide furniture 3D modeling services separately if you only need a digital image of a product without photorealistic processing. Thank you, and we look forward to hearing from you.
FAQ
What are furniture photorealistic renderings, and how do they differ from regular images of furniture?
Furniture photorealistic rendering is a visual representation of a digital 3D model. In terms of viewer impression, the difference between renderings and photos of real photos is non-existent. Modern technologies have long made it possible to adequately and photorealistically capture any object. The difference exists only in the process of creating the image.
Why should I consider using furniture photorealistic renderings for my interior design projects?
If you need images of furniture to launch an advertising campaign, then ordering a product rendering service will be easier, faster, and cheaper than organizing photography. In addition, the furniture may still be in development and not physically ready but you already have a marketing process for pre-orders.
What role do photorealistic renderings play in helping customers make informed furniture purchasing decisions?
3D visualization allows you to quickly create unlimited variability in the presentation of furniture by colors, angles, locations, etc.
REVA SYKE RD, BRADFORD, UK
